Last updated: 9 February 2026

CalmerKidsCo is a trading name of PARAVERSAL LTD, a company registered in New Zealand (“we,” “our,” or “us”). We are committed to protecting your privacy and handling your personal information transparently and responsibly. This Privacy Policy explains what information we collect, how we use it, and your rights when you visit or use our website and services.

Information We Collect

We may collect personal information you voluntarily provide, including:

• Name
• Email address
• Billing and payment information
• Any information submitted through forms, purchases, or communications

We automatically collect certain technical and usage data when you visit our website, including:

• IP address
• Device and browser information
• Pages viewed and time spent on site
• Referral sources and interactions

This information may be collected using cookies, pixels, and similar tracking technologies.

How We Use Your Information

We use personal information to:

• Provide and deliver our products and services
• Process payments and transactions
• Send confirmations, updates, and customer support communications
• Improve website performance and user experience
• Deliver advertising and marketing
• Comply with legal obligations

We do not sell your personal information.

Advertising and Analytics

We use third-party advertising and analytics tools, including Meta (Facebook) advertising technologies such as the Meta Pixel and similar tracking tools. These tools help us:

• Measure ad performance
• Show relevant ads
• Understand website usage
• Improve our marketing

Meta and other advertising partners may use cookies and tracking technologies to collect information about your activity across websites. This data may be used to deliver personalized advertising.

You can control ad personalization through your platform settings, including:

• Facebook Ad Preferences
• Google Ad Settings
• Your browser privacy controls

Third-Party Service Providers

We use trusted third-party providers to operate our business. These providers process information on our behalf and are required to safeguard it.

Examples may include:

• Payment processors (e.g., Stripe, PayPal)
• Funnel and hosting platforms (e.g., Systeme.io)
• Email marketing platforms
• Analytics providers
• Advertising partners (e.g., Meta/Facebook)

We are not responsible for the independent privacy practices of third-party providers.

International Data Transfers

Because we operate online and advertise globally, your information may be processed in countries outside your home jurisdiction, including New Zealand, the United States, and other regions where our service providers operate. We take reasonable steps to ensure appropriate safeguards are in place.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Enable core site functionality
• Analyze traffic
• Improve performance
• Deliver advertising

You may disable cookies in your browser settings. Some features of the website may not function properly without cookies.

Data Security

We use reasonable administrative, technical, and organizational safeguards to protect personal information. However, no system can guarantee absolute security.

Data Retention

We retain personal information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Privacy Rights

Depending on your location (including the United States, United Kingdom, Australia, Canada, and New Zealand), you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your data
• Object to or restrict certain processing
• Withdraw marketing consent
• Request a copy of your data

To exercise your rights, contact:

info@calmerkidsco.com

We will respond within a reasonable timeframe as required by applicable law.

Children’s Privacy

Our services are intended for parents and guardians. We do not knowingly collect personal information directly from children. If you believe a child has provided personal information to us, please contact us so we can remove it.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.

Contact

If you have questions about this Privacy Policy or how your information is handled, contact:

PARAVERSAL LTD
Trading as CalmerKidsCo

Email: info@calmerkidsco.com